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Video - Coke Launch Girls Snowboarding Campaign


The new energy drink Burn by Coca-Cola have launched an insight into their campaign that's immersed into women's snowboarding.

Filmed in Quebec, Canada with some of snowboarding's most core and credible "now" urban snowboarders, Burn has possibly pulled of one of the best corporate brand immersion ideas we have seen in a long while. It's an interesting watch and shows how gnarly urban snowboarding is for girls, of which these girls don't shy from one bit.

Take a look below and judge for yourself.

tags: transfer, coke